Guardians Of Heritage: At Salvatore Ferragamo
"That is to say, as a laboratory that gathers collectively the company’s creativity as well as proof of past production. From this, new ideas, prototypes and merchandise are all generated with respect to — and respect for — the brand’s identification."
If objects from the present assortment are innovative or fascinating, they could also be added to the archives even if they were not commercially successful, Ms. Ricci insists.
But what could appear like an idealistic perspective is, in actual fact, just part of an otherwise very pragmatic strategy. She is the first to admit that the archivist’s aptitude for anticipating developments, reviving ideas or understanding consumer appeal could be an vital revenue stream.
"For instance, in 2004, the eyewear division asked me to seek out some ideas for the new assortment. I recommended to in some way use straw and gave them different examples of straw shoe uppers created by Salvatore discount ferragamo belt outlet belt (ferragamoshoesdiscount.authenticfans.com) from 1935 to 1940," Ms. Ricci says. "I also instructed the name of the gathering, ‘Picnic,’ which was a ferragamo belt outlet trademark in the 1950s. It was a success each in the press and available on the market."
But adding worth to the model doesn’t necessarily imply putting merchandise on store shelves, she says. Recalling a 1999 exhibition she organized on Audrey Hepburn’s fashion, Ms. Ricci found a shoe made for the actress in 1954 that was reproduced for the exhibition opening. Since then, it has turn into one of many most beneficial in the entire collection.
And, in the identical 12 months, the museum purchased 14 pairs of Marilyn Monroe’s sneakers throughout a Christie’s auction in New York. "One pair alone — the purple sneakers lined with crimson rhinestones — was bought for $42,000. You possibly can imagine what the entire lot price," she says.
"It’s all this which makes Ferragamo inimitable. Make no mistake," Ms. Ricci provides. "Being a heritage brand doesn’t imply being retro model.